The industry of self-care, fitness and bodybuilding have grown massively.  And Barcelona has hosted a new edition of a tradeshow that gathers these elements:  ACE (Arnold Classic Europe) 2018.  Arnold Schwarzenegger sponsors this event, which calls the attention of thousands of fans and sports enthusiasts. This trade show took place in Fira Barcelona for the third year.

Smart Room Barcelona has participated by designing and delivering the stand for our friends from Alpha Packaging, who have been with us for the third time in a tradeshow.


Our stand was a nice and functional solution for a company which needs to display lots of different product references, in a variety of sizes and models.


Big format graphics of their products grant a sense of “power” to the stand.  Big showcases have a double function: product display, and generating a semi-private space for meetings.

Long live to ACE in Barcelona!