Commercial window display design originally emerged as a specialty of the art of decoration. However, little by little it has been gaining great relevance among large and even small businesses, becoming an essential and highly demanded marketing strategy today.
LINFA DECOR, San Gervasio Bresciano, Italy, “Guaranteed stage impact for boutiques that want to distinguish themselves”, (Fifth Floral Partition), pinned by Ton van der Veer
Your Window Display as a Cover Letter
If you look closely, you will notice that the window displays we see every day are not exposed randomly. Their function goes beyond the mere display of products: the window display is the cover letter, the store’s visual identity. And its main functions are to attract costumers, inviting them to go inside, present them products and / or services, and arouse their purchasing interest.
The window display of a store is the most direct advertising medium related to the final buyer. This is generating great strategic competition in the market. As in a battle of titans, only the best one can win. This is: the window display with the greatest visual impact.
Public Art Galleries
A noticeably clear example is Tifanny‘s window displays, which meant an essential element in the famous film Breakfast at Tiffany’s, starred by the dazzling Audrey Hepburn. Tiffany, more than having window displays, are impressive public art galleries. They tend to stand out for combining extraordinary with everyday elements. For example, using materials such as ropes, soil, popcorn, paper … etc.
Other successful Examples in Fashion and Retail
Amongst a wide array of references, we have selected some examples of successful and globally recognized commercial window displays that have caught our attention:
• Harrods (London)
• Galeries Lafayette (Paris)
• Louis Vuitton (Paris)
• Selfridges (London)
They have a project called Bright Young Things which gives the opportunity to 15 young creatives from the United Kingdom to showcase their talents in the world of fashion, design, art, animation and food . The age restriction has recently been removed by celebrating Bright Old Things with contestants like Nick Wooster, Molly Parkin, Den Woods or William Forbes Hamilton.
• From Bijenkorf (Amsterdam)
Luxury commercial department store, in which even the windows displays at the sales section have a stylish design. They usually work with elements from the Dutch visual culture such as orange colour, or they recreate fantastic stories.
Warming Up at Smart Room Barcelona …
The long-awaited Black Friday and Christmas dates is coming. Do you want to capture the attention of your future potential customers this holiday season? Contact Smart Room Barcelona. We can help you make a spectacular window display!