Smart Room Barcelona attended the EAO 2019 Congress, in Lisbon.
Companies attending medical congresses require high visibility, but a clean image. This is a double challenge in trade shows. Smart use of colours, but a good application of other finishings like wooden textures.
Above these lines you can see the image of the ACE Surgical stand. Pure white was an important requirement, but the blue halos and the softened edges were features made the brand stand out. Of course, a videowall is always a good eyecatcher.
Below, our design for iRES, which acquired a soft-look by incorporating a light wooden texture on the floor, in spite of the white environment. Big format prints on the walls were also an important aspect.
Finally, our stand for Mectron: a minimal space with an efficient series of counter-displays.
See you next year at EAO Berlin 2020!