Boa Mistura is a design collective conformed of 5 urban artists from Madrid. Their main objective is to generate positive and inspirational messages by the graphic intervention of public spaces.
They have worked on their own, but also with ONGs and universities along different countries. They perform their graphic work on buildings and other elements of the urban landscape. This way they take advantage of colours, contrast and textures. But they also use words as graphic elements. The collective involves local people into the production of the work.
But beyond the form, there is a powerful series of messages related to ideas like “happiness”, “peace”, city “humanization”, or the dialogues between the urban environment and people.
One of the greatest achievements of Boa Mistura’s work is to generate a sense of union between population and their environment. Why is this important for us? Because before any design action, we should understand the emotional nature of our audience, which is the only way in which a work is memorable.