3 Kinds of Corporate Events

3 Kinds of Corporate Events

Why are in-person corporate events so important?

A corporate event is organized with economical purposes, and is useful to present, deliver information, reward, motivate, celebrate, determine milestones, etc.

Let's remember that a corporate event joins many stakeholders: entrepreneurs, employees, potential clients, real clients, product and service providers, producers, etc.

Economy is reactivated while transactions between individuals are made. There is no exchange without interaction. Thus, even if business is possible within the distance, physical encounters generate other kind of synergy.

Let's talk about the three possibly most popular events which generate commercial relationships.


Trade shows: the event for exhibiting

They are events of a specific branch of industry, which take place in big format venues. All participant companies can hire a determinate space (or a work space, a rest area, a meeting room, etc) to advertise their product or service.

The usual equipment in these spaces is a stand. This is an ephemeral structure which, as a scenography, is used for a company to advertise its products.

Participating companies always require an attractive stand, a motivated sales force, merchandising and adequate communication in order to be noticed and earn potential clients' attention.


In Smart Room Barcelona we are specialists in attractive stands!  Ask us for a project for your next stand.


Conferences: the event to listen and speak

They consist in lectures about a general subjetc, offered by key-note speakers who speak in the main area. There might also be smaller zones in which more specific sessions are delivered.

Conference cicles are used to provide information to a specific audience, to educate, to motivate attendees, or to generate engagement.

Auditoriums are used. And in other cases, diaphanous venues prepared with rental furniture (chairs, podiums, lecterns, etc).


Congresses: the event for everyone

They are a mix between trade shows and conferences. Specialized public attends these events, where field experts will discuss many areas of knowledge.

This format is quite popular in pharmaceuticals and healthcare sectors. (All national and international medical societies have their own congress, where specialized doctors and companies get together, in order to generate different synergies).


During the last years, technological congresses (like the Mobile World Congress) have won lots of strenght in media, which enhances its economical potential.  (Smart Room Barcelona has participated during the last 6 years in this event.)


Many simultaneous actions take place in a congress: product exhibition, brand launchings, conferences and communication, networking, and/or sponsored areas.

And if we also analyze the economical income brought to the host city (transportation, hospitality, tourism), this events are highly desired internationally.


Are you thinking about your next corporate event? Get in touch with Smart Room Barcelona!

Date: 2023-08-03