(Hotel Radisson Collection Strand) Source: https://www.myboutiquehotel.com/
Light allows us to see everything that is happening around us, yet we are often unaware of how much we need it. I am not only referring to natural light, but also to artificial light, which manages to illuminate our lives even in the darkest moments.
“What is essential is invisible to the eye” Antoine de Saint-Exupéry
How many times have you heard this wonderful phrase? How many times have you undervalued something you had, that at the time you did not know how important it was?
Our planet rotates around the Sun, which warms and provides us with natural light. Trees, flowers, grass, fruit fields, green meadows; they need light for nourishment, for the process of photosynthesis. Water needs the sun’s rays to penetrate it to give life to its ecosystem. We need light to transform energy into electricity through solar panels. In ancient times, they needed light to know what time it was, using large sundials; in turn, the sun also served as a compass in the sky to indicate the position of those who were lost. Our ancestors needed the light to see the enemy approaching and thus protect themselves; they needed it to warm their bodies. Sunlight also warmed the snow on the high mountains and turned solid ice into large sheets of liquid water that flowed through all the tributaries and rivers until it flowed into the sea. Light has always been part of the cycle of life. We need light for something as simple and yet as complex as living.
Eyes that see, heart that feels
Moreover, what happens when the play of light is taken to its maximum exponent? What happens when natural light filters through small spaces or when it rests on different elements? Well, by enhancing the beauty of objects and spaces by playing with shapes, unique sensory experiences are achieved.
In architecture, there are infinite ways to play with light, either naturally or artificially. The goal is to awaken the senses and activate every pore of the skin until it reaches the heart. Every shadow, every dim, bright, warm or cold light can transmit a different sensation. Behind each scenario, there is a script, without words, but with a lot of intentionality, with logic and a very good execution to achieve the goal in the mind of the user of the space.
“Architecture is the arrangement of light” Antoni Gaudi
In a world that challenges us to buy and consume, creating continuous needs, the most accurate arrow is sensory experiences. That is why, today, the marketing that sells is the marketing that tries to alter, in some way, the senses of the receiver/consumer.
Similarly, in architecture, the viewer is reached through shapes, textures, materials and, above all, through light. By modifying light, a whole scenario can be changed. Depending on what we want to communicate or what we want the receiver to feel, we must take into account how to place the lighting. We can direct the focus of a gaze to a specific point; we can make them feel warmth, peace, intensity, action, relaxation, curiosity among many other sensations.
Your right message + our careful assembly = guaranteed success
At Smart Room Barcelona, we care about creating the perfect atmosphere for you; whether in an event taking advantage of natural sunlight through large windows, as in a terrace on top of a landmark building or hotel, as in a trade show booth, as in an outdoor space. Unfortunately, too many times we have come across beautiful booths and thought: what a shame about the lighting…. Bad lighting easily ruins the impression you want to make in the eyes of the viewers. You can have a stand with good finishes, a nice layout, very striking elements and graphics or audio visuals with a very elaborate and professional content, but if you do not have good lighting, nothing of what you want to show will catch the attention of visitors. We know that every staging of your brand is a big investment and that is why we do not want you to miss the opportunity to shine and have your booth admired and enjoyed.
If you need a booth that captivates all the attendees’ eyes, we will be happy to help you. We have more than 10 years dedicated to take you to the top, taking into account factors that for others may go unnoticed. In Smart Room Barcelona, we take care of even the smallest detail, because even the most insignificant thing makes the difference in front of the rest. You put the message; we make sure it stands out.
