Tourism fairs are key events for the industry, and Europe hosts some of the most important ones globally. FITUR, held in Madrid, is a major benchmark, with attendance surpassing 250,000 participants in 2025. This figure reflects its leadership and the strong performance of the sector.
Meanwhile, ITB Berlin is considered one of the leading fairs worldwide. In 2025, it had approximately 100,000 visitors, establishing itself as a vital space for professionals and a hub for industry thought.
The World Travel Market (WTM) in London also stands out, bringing together over 43,000 attendees in its 2023 edition. These numbers highlight its position as a crucial event for the tourism business, where major deals are closed and future trends are set.
Below you’ll find an example of the last stand that we built at FITUR, the most important trade show in the sector in Spain:
Tell us: which tourism fairs are you going to visit? Are you going to exhibit at any of these specialized events with a custom stand? Can we help your brand stand out?
