As every year, at Smart Room Barcelona we rescue the forecast of the Pantone Colour Institute, which publishes its report on ‘colour trends’ for each season. The world of fashion, design, and graphic communication feed on these forecasts to focus their colour vision. An example of this would be the New York or London Fashion Weeks. These are events where these influences are directly seen on the catwalk.
In addition to the ‘colour of the year’ (which for 2020 has been Classic Blue), this forecast includes other colours that make up a kind of ‘complementary palette’, according to the seasonal periods.
The set of tones for Autumn / Winter 2020/2021 has 9 members who, according to the institute itself, “have a special strength; combined with the central tone of the season they create a classic and fresh colour palette”.
The references are described by the Pantone Colour Institute as below:
Despite the fact that the Classic Blue already conveyed a strange foreboding sense of how complex 2020 was going to be, the rest of the palette has hints of optimism. It tries to generate a certain feeling of well-being and warmth.
Will the end of the year be more comforting than the beginning? Will be able to apply this colour trend in campaigns or marketing actions for your brand or product?