Spanish medical societies hold an important number of congresses each year. These all have specific events that gather specialists and commercial solutions for patients.
There is a great specialization into the fields of Medicine; Ophtalmology is not the exception: glaucoma, retina, vitrious, cornea, etc. Smart Room Barcelona has been entitled to deliver several stands at events related to sight and eye care.
Laboratorios Thea, a French company with a Spanish branch, required a booth that reflected a clean image, but with a strong relation to its logo (the abstraction of an eye).
We generated a design that could be used in two congresses, regardless the building height restrictions. SERV-Santander (Sociedad española de retina y vítreo) and SEG-Bilbao (Sociedad española de glaucoma) were both held during the first days of March 2018.