Companies attending medical congresses require high visibility, but a clean image. This is a double challenge in tradeshows: a smart use of colour combination, but a good application of other finishings, like wooden textures.
Above these lines, the picture for the ACE Surgical stands. Even if pure white was an important requirement, the blue halos and the softened edges were features to make the brand stand out. Of course, a videowall is always a good eyecatcher.
Below, our design for iRES, which acquired a soft-look by incorporating a light wooden texture on the floor, in spite of the white environment. Big format prints on the walls were also an important aspect.
Finally, our stand for Mectron: a minimal space with an efficient series of counter-displays.
See you next year at EAO Berlin 2020!